Plastic Ocean

I always look forward to spending time by the sea, it is one of my favourite places! I am very lucky to have Pembrokeshire on my doorstep – it is a beach lovers paradise. I have always loved the open space of the sea and the moody changes of the sky and water. Standing there, dipping my toes in the water, it has always felt like an easy, accessible way to touch the edge of a wild, untamed part of nature. Looking out to the horizon, it’s very size seems to make the noise and chatter of the everyday world disappear.

It has always seemed to me, to be a last frontier.

And yet this couldn’t be further from a rather uncomfortable truth. This beautiful, wild place is not exempt from human impact. It only takes a cursory glance along any beach to see the signs of our throwaway lives. Fishing nets, flip flops and plastic in all it’s ugly guises, litter the sand and rock pools. Most insidious of all, is the plastic we can’t see, floating at sea. The worn down, tiny chips of plastic that float suspended in the water will never degrade. In polluted water, chemicals gravitate towards these plastic chips and create a toxic soup that is not always immediately visible to the naked eye. It’s impact on marine life and the ecosystems they thrive in, is devastating.

Plastic is poisoning our planet. Whether you see yourself as a guardian or a temporary resident of this planet, surely we have a responsibility and duty of care, to live lightly and in respect of the environment we belong to. To me, as a lover of nature, I feel I have an obligation to at least try to be a responsible citizen on this planet. A saying springs to mind, “Service is the rent we pay to live on this Earth”.

A natural world that is thriving, vibrant and beautiful, offers immense rewards for our physical and spiritual health. Disrespecting and destroying the very ecosystems we belong to, is ecological suicide.

At Akamuti, we are inspired by the beauty of the natural world. Whether it be sourcing beautiful butters from the lush forests of Uganda or a fragrant rosewater from the gardens of Bulgaria, we are passionate about sharing these enriching, natural products with you. So what can we do?

We have put together a ‘plastic pledge’ to show our commitment to making a lighter impact on the natural world. While it isn’t possible to eliminate plastic overnight, we’re going to take one step at a time to reduce our use of plastic and offer alternative forms of packaging. We want our products to promote our vision for a healthier, happier, more vibrant world.

You can check out our plastic pledge in full here. Will you be taking a plastic pledge? We would love to hear about it.

We hope you’ll join us on our adventure to a plastic-free, vibrant life.

Lindsey x

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