We believe in trying (as much as is possible!) in being ethical wherever we can. This means we try to think holistically about our ingredients, ie. where they come from, where they are grown and harvested and the environmental impact that this may have on their immediate surroundings. For example, we don't choose to use or buy Indian sandalwood or rosewood oils because they contribute to the destruction of endangered trees. In this case we would look for an alternative to both. There are sustainable sandalwood growing projects in Australia and Hawaii which offer fantastic alternatives and rose geranium oil is an easily grown plant that offers a similar fragrance to rosewood. Similarly, buying palm oil contributes to the destruction of virgin rainforest in Indonesia, it's an unfolding tragedy in the name of cheap oil production. Palm oil is not just in soaps and lipsticks! You will also find it in crisps and biscuits too. We love to buy sustainable ingredients - buying them actively contributes to the preservation of trees, forests and the communities that depend on them, resulting in a healthier and happier world. Find out more below!
Cruelty Free By trading ethically and thinking about where our ingredients come from before we buy them, we can truly move towards a cruelty free ethos in the full sense of the word. The welfare of our fellow creatures is very important to us and is intrinsically linked with our buying habits. We despise cruelty and are against animal testing and the destruction of animal habitats.
Animal Testing We are totally against all forms of animal testing and ensure that all our raw ingredients are animal friendly. Our fixed cut off date is the same date as our company formation, ie. July 1st 2003. We have never tested any of our products on animals and it has been our priority to source ingredients from suppliers who uphold the same policy. This means that none of our individual ingredients or end products have ever been or ever will be tested on animals. Our preparations are tested by willing people and assessed for safety by our laboratory.
Orangutans and Palm Oil The plight of the Orangutan illustrates too well the way our everyday buying habits can effect animals and their habitats on the other side of the world. The Orangutan inhabits the lush forests of Borneo in Asia, where the dense tree cover and vegetation provide the ideal environment for these graceful intelligent animals to thrive. Unfortunately, many of these tree habitats are being cleared to make way for mass palm tree plantations to fulfil the requirements of the palm oil industry. Palm oil is a cheap and easy to obtain product and finds its way into a myriad of products from margarine, to cakes, into soaps and make-up products. Every time we buy a product containing plantation palm oil, we contribute to that demand. The demand results in deforestation & the destruction of the Orangutan. Many baby Orangutans are left orphaned and suffer burns and skin problems as a result of the forest fires (started to destroy forest to make way for palm plantations). In light of this situation we only use palm oil harvested from local African trees growing freely in West Africa and sustainably sourced red palm oil from Africa and South America.
Beeswax and honey from wild bees The only animal ingredients we use are beeswax and honey. They are traded with forest beekeepers living in the vast stretches of virgin forest throughout Zambia & Ethiopia, providing these people with a sustainable income enabling them to buy their everyday necessities that includes soap & blankets. Beekeeping is one of the few sources of income in these areas. These forests are untouched by development, pollution & GM farming. The wild bees are resilient to disease and never come in contact with antibiotics, sugar feeds or organophosphate varroa treatments. The forest beekeepers construct barkhives which they hang high up in the trees to provide a home for swarms of wild bees. After about 2 years the honeycombs are ready to be cut and the villagers set out to harvest them They take away around half of the honeycombs, leaving the bees plenty of supplies. The forest beekeepers pass on their skills to the next generation. These skills are vital in maintaining a traditional way of life central to the survival of the people and the forest. The forest is an essential part of the livelihood of the beekeepers, evoking in them a strong desire to keep the forest the way it always has been, an environment on which they rely and work with. The beeswax arrives with us in exactly the way the beekeeper villagers packaged it - completely raw and unrefined. The beeswax is packed with the goodness of the forest!
The Naturewatch Compassionate Shopping Guide
We are endorsed as cruelty-free by Naturewatch! For over 20 years the Naturewatch Compassionate Shopping Guide has been the definitive guide to cruelty free shopping for cosmetics, toiletries and household cleaning products. Through making informed choices you can use your purchasing power to send a clear message to those who continue to profit from animal suffering. Buy your copy today – only £4!